Our Services
LWC is a boutique public relations agency that helps organizations and their leaders establish authority, build credibility, and communicate with clarity and impact. We work as an extension of your team, combining deep experience in strategic communications, thought leadership, earned media and content development to strengthen visibility and influence.
While LWC offers a full range of public relations services, we specialize in big-picture strategies to build reputations that stand the test of time.
Strategic Focus Areas
Corporate Reputation Building
We help position your organization as a trusted industry authority and go-to resource. Through strategic thought leadership and consistent messaging, we strengthen your brand’s credibility and influence.
Executive Visibility & Communication
We elevate the profiles of C-suite and executive leaders, helping them communicate with clarity and confidence. This visibility enhances brand reach, attracts opportunities, and reinforces stakeholder trust.
Spokesperson Coaching & Workshops
We equip leaders with the skills and messaging to represent your organization authentically and effectively, whether in interviews, presentations, or high-stakes interactions.
Capabilities
STRATEGIC COMMUNICATION
Effectively and efficiently reaching your goals takes planning. LWC starts with analysis of you and your needs and then builds a customized strategy to turn your objectives into a reality. LWC takes a personal approach to your business, creating messages that shine a light on what makes your organization stand out in the marketplace.
-
Message Development
-
Communications Planning
-
Communications Audit & Assessment
-
Mission Alignment
-
Crisis Communications
-
Issues Management
-
Internal Communications
-
Succession Planning & Change Management
MEDIA RELATIONS
Earned media is the original influencer marketing. Press coverage can be a powerful method to reach an engaged audience, but it requires expertise to maximize success. You need someone who knows how to build relationships with the media and turn your company’s messaging into a newsworthy story.
-
Earned Media Strategy and Planning
-
Press Releases
-
Media Outreach
-
Media Training
-
Guest Column and Editorials
CONTENT DEVELOPMENT
Feeding the constant content beast often takes an “all hands on deck” approach. LWC understands how content development contributes to the bigger picture and the bottom line. It needs to be in your distinct voice, advance your specific goals, and integrate smoothly into the available distribution tools.
-
Digital Content Strategy
-
Content Marketing
-
Web and Blog Writing
-
Email Marketing
-
Script Writing
-
Writing for Marketing Materials, Annual Reports, Magazines, etc.
EXECUTIVE COMMUNICATIONS
In an increasingly values-driven marketplace, the authentic voice of an organization’s leader matters more than ever. Whether you are looking to establish yourself as the go-to resource in your industry or looking to hone your communication skills, LWC can help you put your best foot forward.
-
Executive Visibility
-
Thought Leadership
-
Key Message Development
-
Media Training & Event Prep
-
Speech & Letter Writing
-
Spokesperson Coaching
-
Succession Communications
CONSULTANT / SILENT PARTNER / SECRET WEAPON
Smart communications are an indispensable part of an organization’s success. Whether you want to incorporate a high-level communications perspective in your planning or need a fresh set of eyes on a situation, LWC can provide the trusted counsel needed for success.
-
Public Relations Consulting
-
Fractional Communications Director
-
Communications Staff Recruitment
-
Strategic Planning
-
Change Management
