The complementary roles of Marketing & PR have different goals. Think about your household finances. Marketing is your paycheck. PR is your 401k. You need both. You've always needed both. Unfortunately, most businesses are only consistently funding one.
Your paycheck keeps the lights on. Marketing does the same. It drives leads and produces a return on a short timeline. That's the transaction.
PR isn't a transaction. It builds your reputation. Your reputation is your mos
